MarTech and data transformation consulting
We get marketing teams unstuck.
You already own the tools. Athula helps marketing, technology and data leaders get more out of their CDP, CRM and engagement platforms, with quick wins first and a simpler, faster system after that.
No new platforms to buy. We start with what you have.
Sound familiar?
It shouldn't be this complicated.
You inherited a MarTech stack with a tool for everything and a team that's working harder than ever. You've tried to fix it before, internally and with agencies, and it didn't stick.
Today
With Athula
Tools that don't talk
Dozens of platforms, overlapping licenses and customer data that never quite lines up.
Slow to launch
Simple campaigns take weeks, because every step needs a workaround.
AI on the sidelines
Pilots and promises, but nothing that saves your team real time yet.
Fixes that didn't stick
New tools and new agencies, and the same bottlenecks a year later.
Your guide
I've sat in your seat.
I've inherited teams and tools I couldn't replace, with a hard number to hit anyway. So I know the answer is rarely buying something new. It's getting what you already have to work together.
Today I help marketing, technology and data leaders do exactly that, drawing on more than two decades in senior roles across the WPP agency network, most recently at VML.
- 25+ years across software, AdTech, MarTech and analytics
- Grew a global MarTech practice more than 12x
- Braze Certified Practitioner and Developer
- Speaker at Adobe Summit, Braze Forge and eTail
- Contributor to the W3C web data layer standard
Filip von Reiche, Founder
How it works
Unstick. Lighten. Accelerate.
A simple plan that pays off early and keeps building.
-
01
Unstick
We learn how your team works today, then deliver quick wins on the pain points that hurt most.
-
02
Lighten
We step back to see how your tools, processes and teams fit together, then close the gaps and cut what you don't need.
-
03
Accelerate
We put AI and automation to work with built-in quality checks, so your team moves faster and makes fewer mistakes.
Results
Small changes, big difference.
From Athula client work, plus one program Filip led before founding Athula.
42%
Faster time to market, from 55 days to 32, for a global pet care brand.
Led by Filip before Athula
Seconds
A weekly manual process that used to take hours now runs on its own.
Athula client
9,000 hrs
Freed each year, roughly five full-time roles, by solving one client's top five use cases.
Athula client
$500K
Saved in license fees in that same engagement.
Athula client
Services
MarTech and data consulting, where it counts
AI and automation, with built-in quality checks, are part of every engagement.
Data & CDP strategy
Get customer data connected and actually used. CDP adoption, identity, audiences and consent, with platforms like Segment, Databricks and Snowflake.
CRM & lifecycle
Lifecycle programs in Braze and Salesforce Marketing Cloud that run with far less manual effort, plus platform migrations and team training.
MarTech stack & roadmap
Decide what to keep, connect or retire, cut license costs, and plan next steps in stages that each pay off.
Fractional leadership
Senior MarTech and data leadership without a full-time hire, including getting agencies and internal teams behind one roadmap.
Fit check
Not sure we're the right fit?
Describe what's slowing your team down. You'll get a quick, honest read on whether Athula can help, and what a sensible first step could be.
FAQ
Questions leaders usually ask
What does Athula do?
Athula is a MarTech and data transformation consultancy. We help marketing, technology and data leaders get more out of the platforms they already own, starting with quick wins and then building a simpler, faster system.
Who is Athula a good fit for?
CMOs, CIOs, CDOs and heads of CRM or MarTech at mid-size and large organizations who inherited a complex setup. Fast-growing companies with a real lifecycle or data problem, especially on Braze or Salesforce Marketing Cloud, are a good fit too.
Do you sell software or recommend new platforms?
Athula doesn't resell software. We start with what you already have and only suggest something new when there's a proven gap.
Which platforms do you work with?
Hands-on work in Braze, Salesforce Marketing Cloud, Databricks, Twilio Segment, Adobe Analytics and SQL. Strong working experience with Snowflake, LiveRamp, Tealium, Google Analytics, Adobe Target and Movable Ink. For the wider Adobe Experience Cloud, Athula advises on fit and roadmap and can lead implementation partners.
How does an engagement usually start?
Most start with a short discovery that ends in quick wins and a prioritized roadmap. Others start with a focused fix on one painful process, a platform migration or fractional leadership. Scope and timing are set together after a first conversation.
Can you work alongside our agencies and internal teams?
Yes. Getting several agencies and internal teams behind one shared outcome, with clear ownership for each, is one of Filip's strengths.
How do you use AI?
AI and automation are part of every engagement, always with built-in quality checks. Good data, identity and governance matter even more once AI is involved, so we fix those foundations as we go.
A year from now, your team is the one everyone else envies.
Fewer tools, faster launches and AI that actually helps. And you're the one on stage explaining how you did it.
Let's talk
Let's get your team unstuck.
Tell us a little about where things stand, and we'll set up a conversation about your first quick win.